Zero Lead Loss Audit

Martin Services Is
Invisible Online

You've built a great reputation over 30+ years. But right now, when someone searches for landscaping or snow removal in North Bay — they can't find you. Here's what we found, and how to fix it.

Prepared for Brody & Keith Martin

Your Digital Scorecard

We ran martinservices.org through our AI Audit and Zero Lead Loss analysis. Here's what we found.

Overall ONLINE Score for Martin Services 35%
Overall Score
35%
0%
Business Details
40%
Techno Stack
80%
Google Business Profile
22%
Listings
0%
Online Reputation
70%
Website Performance
0
Organic Keywords
Ranking
0
Monthly Organic
Traffic
0
AI Search
Citations
58
Google Reviews
(5.0 Stars)
22%
Listing
Accuracy
0
Tracking &
Analytics
3
Total Website
Pages

AI Search Visibility: Zero Across All Platforms

When potential customers ask AI "who does landscaping in North Bay?" — Martin Services doesn't exist.

Google AI
0
citations
ChatGPT
0
citations
Perplexity
0
citations
Gemini
0
citations
Copilot
0
citations

More and more people skip Google entirely and ask AI for recommendations. With zero citations on any platform, Martin Services is invisible to this growing audience. Your competitors are getting recommended instead.

Online Listing Health

Only 22% of your online listings are accurate. Customers searching on these platforms can't find you.

Google
Listed
Facebook
Inaccurate
Instagram
Not Available
Yelp
Not Available
Uber
Uber
Not Available
Alexa
Alexa
Not Available

Website Performance

martinservices.org is failing Google's Core Web Vitals — the metrics that determine if your site ranks.

Page Speed (Mobile) FAIL
Page Speed (Desktop) FAIL
First Contentful Paint FAIL
Interactivity FAIL
Largest Content Paint FAIL
Overall SEO Score FAIL

Tracking & Analytics Stack

You have zero visibility into who visits your website or where they come from.

×
Google Analytics
×
Google Tag Manager
×
Facebook Pixel
×
Google Ads Pixel
×
Chat Widget
×
Conversion Tracking

Where You're Losing Leads Right Now

×

Website Can't Be Found

martinservices.org ranks for zero keywords and gets zero organic traffic. It has 3 thin pages with no service-specific content. When someone searches "landscaping North Bay" or "snow removal Callander" — you don't show up.

×

No Way to Capture Leads

No contact form. No chat. No booking system. The only option for a visitor is to manually call or email a Gmail address. Most won't — they'll just leave.

×

9 Service Areas, Zero Location Pages

You serve Callander, North Bay, Powassan, Trout Creek, Astorville, Restoule, Bonfield, Corbeil, and Nipissing. Each one could be a page that ranks. Right now it's one line of italic text.

×

GBP Not Connected to Website

Your Google Business Profile has 5 categories (Lawn care, Landscaper, Property maintenance, Snow removal, Service establishment) — but your website doesn't have matching service pages. Google can't connect the dots. Neither can AI.

×

Online Listings Are 22% Accurate

Only 1 of 8 online directory listings are accurate. Facebook, Instagram, Yelp, and others are either missing or have wrong information. Customers who search for you on these platforms hit a dead end.

×

Zero Tracking or Analytics

No Google Analytics, no Google Tag Manager, no Facebook Pixel, no conversion tracking of any kind. You have no idea who visits your site, where they come from, or why they leave. You're flying completely blind.

×

Website Failing on Mobile

Core Web Vitals are failing across the board — page speed, interactivity, and content loading are all in the red. Most of your customers search on their phone. A slow, broken mobile experience sends them to the next result.

×

After-Hours Calls Go Unanswered

62% of calls to service businesses happen after hours. When someone calls at 7pm or on a Saturday — there's no system to answer, capture the lead, or book the job. That call goes to a competitor.

×

30+ Year Story Is Missing

Your biggest trust signal — three decades in business, father and son, commercial clients like Family Tree Dental and Cam Baker Property Management — isn't on the website. No about page, no story, nothing.

Calculate Your Lost Revenue

See how much money slips through your fingers every month from missed calls and lost leads.

How many calls go unanswered each day?
$
What's a typical job worth?
You're Losing
$45,000
per month
That's $540,000 per year!
The Good News

Your Google Reviews Are Outstanding

58
Google Reviews
5.0
Star Rating
30+
Years in Business

This is a massive asset. You have proof of quality that most competitors would kill for. The problem isn't your reputation — it's that the digital foundation doesn't match. We fix that, and everything else starts working.

The Fix

The 5 Pillars of Zero Lead Loss

Each pillar solves a specific gap we found. Together, they make sure every lead that looks for you — finds you, engages, and becomes a conversation.

1

Smart Website

A real website built to rank — with service pages for every offering, location pages for every community you serve, and content structured so Google and AI search engines recommend Martin Services. Not a template. Not a microsite. Your property, your domain, your authority.

Fix: Zero keywords → ranking for the searches that matter
2

Voice AI

An AI-powered phone assistant that answers calls 24/7 — nights, weekends, holidays. Sounds human. Captures the caller's info, answers common questions, and books appointments. Never calls in sick, never misses a ring.

Fix: After-hours calls → captured and booked automatically
3

Conversational AI

A chatbot on your website that engages visitors in real-time. Answers questions about your services, qualifies the lead, and moves them toward booking — all without you picking up the phone.

Fix: Visitors who leave → visitors who start a conversation
4

Reviews AI

You already have 58 reviews at 5.0 stars — that's incredible. Now automate it. After every job, an automated request goes out at the perfect moment. More reviews means higher rankings, more trust, and more calls.

Fix: 58 reviews → 100+ and climbing on autopilot
5

Database Reactivation

After 30+ years, you're sitting on a goldmine of past customers and old leads. We run targeted SMS and email campaigns to bring them back. This is "second money" — revenue from people who already know and trust you.

Fix: Dead database → reactivated revenue

How We Get Started

1
Meet for a coffee & review this audit together
2
We identify which pillar to launch first
3
We build, launch, and start capturing leads
4
You focus on the work you love

Paul Meyers | PM Consulting Inc.
Based in North Bay, Ontario. 22+ years in sales and marketing. Specializing in contractors and home service pros — helping you stop losing leads and start making more money with less chaos. Powered by AI. Driven by results.

Let's Fix the Bucket

You don't need more leads — you need to stop losing the ones you have. Let's sit down, go through this together, and figure out the best first step for Martin Services.

Let's Talk
(705) 491-2627  |  paul@pmconsulting.ca
contractormarketingengine.ca  |  ai-employee.ca